Once here, you'll find the layout of the Grand Strand fairly easy to master. In order of proximity to the beaches, Ocean Boulevard and King's Highway (also known as Business Hwy 17) run north and south along the Grand Strand parallel to the Atlantic Ocean. They are intersected by sequentially numbered east-west avenues. Highway 17 Bypass, a busy section of highway referred to by locals as simply " the Bypass", is the Grand Strand's westernmost route running parallel to the ocean. The Bypass begins in Murrells Inlet and continues northward until it merges with Kings Highway just before the Restaurant Row District